To see more from the upcoming remaster, make sure to check out the title's recent trailer, which debuted at this month's PlayStation Showcase. In a Reddit thread detailing Remedy's decision to replace the old branded products with in-universe advertisements, one fan seemed particularly repulsed by the thought of using anything but Energizer batteries to power their torch: While some players balk at the idea of real-world products being pushed on consumers during a time of escapism, others found it gave the title grounding and relatability. The inclusion of real-world products in Alan Wake is one that divided its fanbase. From searching far and wide for Energizer branded batteries as a vital source of power for Alan's torch to including vehicles manufactured by Ford and Lincoln, players were never far away from encountering a familiar corporate logo in the game.
The title didn't stop there, however, as a number of core gameplay elements also brought with them exclusive brand tie-ins. The developer makes use of all gaming technology at hand to tell a powerful story that immerses. When exploring the quaint mining town of Bright Falls, fans will likely remember the Verizon billboards that stood proudly along the game's forest-lined streets, even after darkness fell. cinematic presentation and exceptionally high production values. Liked: Big improvements to visuals Looks great in 4K Disliked: Occasional camera issues. Product placement in the psychological thriller managed to creep its way into everything from background environment models to the title's core gameplay elements. Alan Wake Remastered reviews, pros and cons. Aptly titled Alan Wake II, this game will continue the story of its predecessor, with more of an emphasis on survival-horror mechanics this time around. Aside from its otherworldly tone and cult classic status, the original release of Alan Wake also became known (less lovingly) for its high number of brand deals.
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